As a Houston based media company that specializes in real estate photography and social media videos, your primary goal is to help your clients showcase their properties in the most visually stunning and effective way possible. To that end, your content should focus on highlighting your expertise, your experience, and the benefits of using your services. Here are a few ideas to get you started:

  1. Showcase Your Portfolio: The best way to demonstrate your expertise and experience is by showcasing your previous work. Create a portfolio of your best real estate photography and social media videos, and showcase it on your website and social media platforms. Make sure to include a variety of properties, styles, and settings to demonstrate your versatility.

  2. Highlight Your Expertise: Use your blog to highlight your expertise in real estate photography and social media videos. Share tips and insights on how to create stunning visuals and engaging content that can help your clients attract more buyers and renters. Talk about the latest trends and best practices in your industry, and demonstrate your knowledge and expertise.

  3. Share Success Stories: Use case studies and success stories to demonstrate the impact of your services. Share stories of clients who have used your services and achieved great results, such as increased interest in their properties, faster sales, and higher prices. This will help potential clients understand the value of your services and build trust in your brand.

  4. Provide Valuable Resources: Create guides, checklists, and other resources that can help your clients improve their real estate marketing efforts. For example, you can create a guide on how to stage a property for a photoshoot, or a checklist of social media best practices for real estate agents. This will help position your brand as a valuable resource in the industry.

  5. Promote Your Services: Don’t be shy about promoting your services. Use your website, social media, and other channels to showcase your real estate photography and social media video services, and explain why they are the best choice for potential clients. Offer discounts and promotions to incentivize people to try your services, and use customer reviews and testimonials to build social proof.

By focusing on these key areas, you can create a content strategy that showcases your expertise, builds trust in your brand, and helps you attract more clients in the highly competitive real estate industry.


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